KATHERINE WATSON

International B2B Marketing and Communications Expert

   20 years of experience in marketing sophisticated products to diverse audiences across the globe.

   Specialized in leading communications of go-to-market teams of the most robust data and analytics to insurers in expansion to UK, China, India, Brazil and Canada.

   She leads external communications of the global expansions to the UK, China, India, Brazil and Canada, ensuring LexisNexis Risk Solutions global impact.

   Expertise in B2B gained in wide-range industries: from hardware (IBM) to operating systems (RedHat), and information (Thomson Reuters) to insights (LexisNexis Risk Solutions).

   Internal team communications lead - responsible for crisis and change management communications, during three acquisitions of LexisNexis.

   Successfully launches innovative marketing campaigns across the globe with impressive market share results (winning contributions from 45% market including their largest insurer).

   Led marketing and messaging for the most successful insurance Customer Advisory Meetings.

   Communications expert leading international teams on various markets.

   International communications professional working with international teams across the globe.

   Communications expert in executive design, development and training.

   Held leading Marketing positions for the past 15 years.

   International B2B Marketing and Communications Expert.

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