#bbforum2020 speakers

Lucy Adams

Lucy Adams


Direktor of BBC and Serco
CEO of Disrupted HR
Leadership and people management expert
Workshop “Organization Disrupted: It’s Time for Something Different”


  • HR Director of BBC within one of the most turbulent times for BBC

  • CEO HR Disruptive, London, UK

  • Expert for transformation of organizational culture and design and change management

  • Creator of EACH model designed for organizational change, used for more effective CHANGE MANAGEMENT during implementation of new process and systems, with higher adoption and minimum resistance
  • Expert for organizational change in complex organizations
  • Led many Projects for employees integration during and after organizational changes

  • Led re-structuring the BBC Executive Board, within four changes of Director-General

  • During restructuring of BBC she achieved remarkable results-Reduced the cost base by 20% and achieved 30% reduction in management costs within organizational restructuring of the BBC
  • Led opening of the largest multi-media newsroom in Europe,  new broadcasting center  BBC North,  and effective delivery of the 2012 Olympics coverage

  • Managed numerous high-profile and public crisis, representing the BBC

  • As the Global HR Director of Serco led Global People Strategy in 30 countries
  • Held position of the HR Director, Executive Team and Board member at Eversheds LLP- the one of the largest full service law firms in the world, with 5,500 employees across 38 offices across the UK, Europe, Middle East, Africa and Asia

  • As Managing Director of Firehouse communications and change agency  she led reform of executive team incentives

  • Author of Amazon bestseller “The HR Change Toolkit” ( no. 1  in Human Recourse Management category)