Sergio Caredda, Senior HR Director for Global Functions at Campari Group, is an accomplished HR strategist with over 20 years of experience across industries such as fashion, retail, banking, and manufacturing. Throughout his career, Sergio has been committed to transforming human resources into a strategic enabler of business success by aligning people strategies with organizational goals. Known for his creative and innovative approach, Sergio consistently integrates technological advancements with human-centric practices, revolutionizing HR functions at both local and international levels.
As a forward-thinking leader, Sergio has spearheaded numerous high-impact projects in HR Transformation, Talent Management, Organizational Design, and Leadership Development. His ability to create HR systems that enhance employee engagement and streamline processes has made him a driving force in HR. From restructuring HR service delivery models to implementing advanced HR and payroll systems globally, Sergio's hands-on expertise has positioned him as a transformative leader in
the field.
What sets Sergio apart is his deep commitment to bringing humanity back into the heart of organizations. For Sergio, HR is not just about administrative tasks—it’s about creating environments where people thrive and businesses excel. His leadership philosophy centers on fostering intentional, people-centric organizations, where employees are empowered to contribute meaningfully and strategic alignment between people and business goals ensures long-term success.
The Intentional Organization: A Blueprint for Sustainable Success
Beyond his role at Campari Group, Sergio is passionate about building Intentional Organizations—businesses that deliberately align their purpose with operational strategy. His keynote presentation at BBForum 2025, “Building the Intentional Organization,” will explore how companies can achieve coherence and consistency across their business models, operating systems, and talent strategies. Sergio’s pioneering concept links various components of organizational design to create a harmonious, high-performing whole.
At the core of Sergio’s message is a comprehensive framework that helps organizations avoid the pitfalls of unintentional design in their strategy and operations. His approach highlights how businesses can ensure long-term sustainability and adaptability by focusing on intentionality in their structures, processes, and leadership development programs. Sergio will provide actionable insights on how organizations can create environments where all essential elements required to create and deliver value are fully aligned and working in synchronicity.
Building healthy and thriving organizations is a continuous balancing act across multiple elements: Business Models, Strategy, Operating Model, and Organization Design. Choosing where to be intentional is critical to ensure consistency, so that all parts required to create and deliver value are aligned. Without a well-defined strategy, organizations risk making tactical decisions in isolation, which may lead to missed opportunities and unproductive internal conflicts.
Sergio Caredda is not only a dynamic HR leader but also an eclectic personality with interests ranging from technology to art and poetry. His diverse experiences contribute to his creative approach to HR and organizational design, making him a unique and sought-after thought leader in the industry. Don’t miss the opportunity to learn from one of the leading voices in HR and organizational design. Join Sergio at BBForum 2025 and discover how to unlock the full potential of your organization through intentional design and human-centric leadership.
Empowering Organizations through Intentional Design and Human-Centric
Leadership
