Nataša Jotić

Head of SME Customer Service Development at Telekom Srbija

Nataša Jotić is an executive with more than two decades of experience in the telecommunications industry, with a particular focus on the development of new services and business models, project management, and team leadership.

In her current role, she is responsible for defining the strategy for the development of core services, initiating and managing projects, and coordinating complex cross-functional activities. She is particularly focused on improving customer experience and developing innovative solutions aligned with contemporary market trends.

Throughout her career, she has successfully led multidisciplinary teams and contributed to the development and implementation of numerous telecommunications services. Her experience includes work on technical projects, infrastructure development, as well as collaboration with regulatory bodies and international partners, with a significant contribution in the areas of distribution and the development of multimedia content.

In her work, she promotes trust, responsibility, and open communication, with a clear focus on results. She believes that strong and successful teams are built through the synergy of knowledge, energy, and vision, as well as through the continuous development of people and encouragement of their initiative. Her professional philosophy is based on the belief that true transformation emerges from the alignment of strategy, execution, and teamwork.

Life and business motto: Results come when a clear vision becomes the shared energy of a team.

Personal: She is married and the mother of two daughters, Tina and Julija.

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